FatRoo is an Australian skate and streetwear brand making a name for itself in Europe. Bold and inherently Aussie, you’re most likely to see a FatRoo bike cruising the beaches of Madrid.
Using clever typography and an instantly recognisable icon, we created a brand to stand out in an already crowded streetwear industry.
If you knew sushi
You know those small, plastic fish that often accompany the humble sushi-roll? Collaborating with scientific illustrator Rhyll Plant, we set out to document these found species of the soy-fish (scientific name Soynara).
Collected in a limited-edition publication, there have been 20 species of Soynara collected thus far.
She Can Create
She Can Create is a series of creative workshops for culturally-diverse girls in Melbourne. The eight-week program includes Hip Hop, Animation, Photography and Screen Printing. The brief was to craft a simple identity with as much personality as the girls themselves.
At the end of the series we created a booklet, documenting the outcomes week-by-week. It unfolds into a poster, showcasing the beautiful work and vibrant participants.
Australian Firefighters' Climate Alliance
Firefighters are on the frontline of climate change in Australia. The AFCA gives them a voice, advocating action on climate change on behalf of those who face its worst effects.
The identity references traditional firefighting iconography juxtaposed with the uniquely Australian environment in which they work.