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For the Love Of

 The Great Barrier Reef is at risk from coal port expansion and climate change. ‘For the love of’ is a peer-to-peer fundraising campaign, asking participants to go without something they love to raise funds to protect the Reef.  Crafting a brand that worked seamlessly across digital, printed collateral and social media was an essential element of the campaign. Ultimately the campaign successfully raised more than $145,000.

The Great Barrier Reef is at risk from coal port expansion and climate change. ‘For the love of’ is a peer-to-peer fundraising campaign, asking participants to go without something they love to raise funds to protect the Reef.

Crafting a brand that worked seamlessly across digital, printed collateral and social media was an essential element of the campaign. Ultimately the campaign successfully raised more than $145,000.

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