Catapult  is series of English textbooks designed specifically for lower-attainment students. The brief was to create a layout that felt engaging yet highly accessible, which was achieved by overlaying an expressive scrapbook style against a clear text hierarchy. The name and branding needed to appeal to the target audience without feeling patronising or too didactic.

Catapult

  Catapult  is series of English textbooks designed specifically for lower-attainment students. The brief was to create a layout that felt engaging yet highly accessible, which was achieved by overlaying an expressive scrapbook style against a clear text hierarchy. The name and branding needed to appeal to the target audience without feeling patronising or too didactic.

Catapult is series of English textbooks designed specifically for lower-attainment students. The brief was to create a layout that felt engaging yet highly accessible, which was achieved by overlaying an expressive scrapbook style against a clear text hierarchy. The name and branding needed to appeal to the target audience without feeling patronising or too didactic.

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